Useful tool in directing and conceptualizing real estate products. It is also widely used in exploratory studies prior to a quantitative research, confirming audiences to be tested. Through the elaboration of research, recruitment and selection of groups of consumers with real interest in acquiring and opining about real estate. These studies may be: Focus Groups, Depth Interviews or even Techniques of constructs based on stimuli (often images). All of these tools are a part of the possible studies in a real estate venture, be it in your design, strategy or even after-sale.